14 Ways to Achieve Top Google Rankings in 30 Days
1. Search Engine Optimization:
Site Map, Anchor Links, BackLinks, Meta Tags, Keywords
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. We target the natural or free side of search.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing the site’s content and HTML coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics should be incorporated into web site development and design.
The term "search engine friendly" is used to describe web site designs, menus, shopping carts and content management systems that are easy to optimize.
Not all SEO techniques are honest and above board. Black Hat SEO (aka Spamdexing) uses methods such as link farms and keyword stuffing which both degrade the relevance of search results and the user-experience of search engines.
Search engines look for sites that employ Black Hat techniques in order to remove these sites from their indices.
Related to SEO, are ingredients such as including a Site map, the use of Anchor Links, creating relevant BackLinks, and using Meta Tags to display keywords, title and description to search engines.
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