14 Ways to Achieve Top Google Rankings in 30 Days
3. Media & Press Releases
A media release is like a short newspaper article that you may send to different media outlets in order to gain interest in a writer’s mind so that a story will be published about the organization in which you work for or the product in which you are trying to promote.
The people reading your media release will be looking for stories that will interest their readers, viewers and listeners. An effective media release tells a story that will interest a number of people. Media releases need to be about the story and contain just enough relevant information for the story to work.
The release isn’t the place to list all the benefits of the business. A successful media release strategy must include bloggers as key targets for content.
A press release is different than a straight news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on a subject. A press release is generally biased towards the objectives of the author.
Search Engine algorithms rate press releases very highly. A press release is written in order to highlight an important event, program, or piece of information by an organization that succinctly describes the ‘who’, ‘what’, ‘where’, ‘when’, ‘why’ and ‘how’ of the story.
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