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The Atomic Google Weapon: Heuristics


Ever since we were kids, we were told “getting close” only counts in horse shoes and atom bombs. What I took away was that you either hit the target, put the ball in the basket, or completed the pass--- or you didn’t. Failure was not rewarded. Wrong answer in today's wired world...

Today, “getting close enough” is now a practical approach to the constantly-changing science of organic Search Engine Optimization.

The approach is called heuristics.

A heuristic algorithm is a testable theory that ignores whether the solution to the problem can be proven to be 100% correct. Rather, heuristics seeks to produce a good solution or to solve a simpler problem that intersects with the solution of the more complex problem. Heuristics are typically used when there is no known way to find an optimal solution, or when it is desirable to give up finding the optimal solution for an improvement in run time.

Why is there no optimal solution in organic SEO?

The simple answer is that the 800 pound gorilla in search, Google, does not publish nor disclose their algorithms for getting and maintaining top placement on Google. So that’s makes SEO a hit-or-miss proposition to some. But does getting close count?

The situation gets worse when factoring longevity. After all, top ranking today does not insure top ranking tomorrow. When a disruptive technology or a change in the Google algorithms occurs, you're toast again. As Heidi Klum says on Project Runway, “one day you’re in…and the next day you’re out.”


Today, right now, there is a disruptive technology that is changing the SEO game: web video. With the purchase of YouTube by Google for $1.65 billion, the algorithms have clearly been changed for web video. “Where? How ? When? and To what degree?” are the multi-million dollar questions. . After all, it’s proven that you can obtain top rankings on Google overnight with web video—if you know what you’re doing. Does it last? Do you make money? How much impact will social bookmarks and bloglinks have on longevity?

The answer my friend, takes lots of experiments.

Do you have the time and patience for thousands of web video launches and social media experiments?

We do. That's all we do.

Outsource your experiments to marketing scientists:

Web Video Launch was invented by Last Second Media to apply a heuristic approach to web video. Our heuristic methods are based upon intelligent search strategies and we use computer-problem-solving experiments with several alternative approaches to get answers.

Web Video Launch uses heuristic algorithms to both post web videos successfully and to push client websites to the top of Search Rankings. With constant monitoring and perpetual theorem testing across multiple client categories, we’ve found what works today. And with a host of high-speed tools and dedicated personnel to speed these web video trials, only Web Video Launch can offer a higher success rate for tomorrow.

Last Second Media uses heuristics for tremendous client benefit from web videos where “getting close” to the million-dollar answer of organic SEO --still means tens or hundreds of thousands of dollars in monthly profit for clients. Each monthly launch brings us closer to your domination of the SEO space.

About Web Video Launch

Web Video Launch is a monthly service for corporate lead generation clients interested in high organic search engine optimization (SEO) using web video. For over 3 years, Web Video Launch has syndicated web videos for clients in over 120 categories. Our reach extends to over 55 video engines, 160 blogs and 195 social book marketing locations from only $2,000 a month.

If you are marketing a high-dollar lead generation offer, call for your own web video consultation.

Until October 31, 2008, we’re offering a complimentary research for qualified client candidates.

Call or write Frank Pournelle, President, Last Second Media at


or visit to see case studies.

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